Twitter: @jaxdotcom

Project URL: http://www.twitter.com/jaxdotcom

Position: Jacksonville.com - News Editor

One afternoon, then-communities publishing coordinator Jonathan Bennett and I decided we wanted to do something to show personality behind our news. We were bored of looking at content in the same way every else around us had. So, we jumped on the Twitter bandwagon.

Our goal was to have fun, figure out a way to gain a younger audience and try a new tool that was starting to gain in popularity. Within a few days, we gained hundreds of followers and became one of the most talked about groups in our company. We even gained fans among other, alternative news outlets that generally mock the Times-Union.

Some of our biggest gains in audience came during Tropical Storm Fay and elections season.

Check us out at http://www.twitter.com/jaxdotcom.